With a vision of ‘insurance for all by 2047’, the health insurance policyholder Regulatory and Development Authority of India (IRDAI) has been working to make insurance products a lot more customer-friendly. Some of the key steps that have been taken are:
available to the customer in all hospitals, irrespective of whether the hospital is in the
network of insurer or not. This step will ensure that customers don’t have to dip into their
savings to pay the bill and then follow the tedious reimbursement process. In another move
to make the customer experience better IRDAI has mandated that cashless claims have to
be settled within 3 hours of receipt. This will make sure that unnecessary waiting time is
avoided and the customer does not have to wait for hours to hear back from the insurer.
the need for prudent underwriting to protect the insurance industry from unfair and
fraudulent claims as well as making sure that insurance policies become fairer to genuine
customers. This step is likely to encourage many people with illnesses to consider taking up
insurance
for years and when the time comes for their health claims the company rejects the claim
citing non-disclosure. While insurance industry data shows that this is something that does
not happen frequently and the Indian insurance industry is overall a fair industry, it cannot
be denied that such instances do occur. To address this issue IRDAI has cut down the
moratorium period to 5 years, which means that if you have been with an insurer for more
than 5 years then the insurer cannot reject a claim on any grounds, except fraud. This step
will also go a long way in assuring the customers that their premiums are not going to waste.
customer has multiple insurance policies the task of coordinating between insurers is to be
managed by insurance companies and not the customer. A customer can make a claim even
if the policies are with multiple insurers. This step will be of great benefit to customers who
have group insurance policies from their employers as well as their own. This will ensure
that the customer does not have to manage documentation and interact with multiple
people. Customers with top-up policies will also benefit from this.
known as AYUSH have been brought at par with allopathy. This means that the claims on an
AYUSH treatment will not be subjected to any special condition or capping.
With all these steps we believe that the insurance industry will gain more trust in the customer’s
mind and encourage them to purchase more insurance.
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